Tendre
From oil as a product to oil as a purpose. We redesigned the brand so that it would stop talking only about its origin and start communicating what it represents: health, balance, Mediterranean culture. A change of perspective to connect with consumers who are looking for much more than just good oil.
Task
Redesign the brand image to reflect health, authenticity, and Mediterranean style. A consistent identity that would reinforce the value of the product and connect with conscious consumers.
EI Tendre already had an established product and a history rooted in the Mediterranean olive oil tradition. From there, we focused on building on a solid foundation to take the next step: positioning itself as a lifestyle brand.
saludable con proyección internacional.
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The new image and communication style positions El Tendre in a more competitive and contemporary place, capable of connecting with conscious and demanding consumers. The brand now communicates purpose, lifestyle, and well-being. A natural evolution that reinforces its value both within and outside the domestic market.
We accompany you from the initial idea until the product is on the shelf, both in domestic and international markets.