LA RABOSA
A «La Rabosa» no le faltaba historia, sólo le faltaba una marca que la contara. Convertimos su imagen en un sistema gráfico sólido, atractivo y actual. Una etiqueta que habla de tradición, autenticidad y artesanía con lenguaje contemporáneo.
Task
A craft beer with soul, but without an identity that reflected its authenticity. It needed a brand with more consistency, presence, and personality.
La Rabosa already had the essentials: a good beer, a powerful name, and a local history. What it needed was an identity to match. We redesigned its visual l
universe with consistency, aesthetics, and character, respecting its origins and projecting its evolution.
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A more polished image allowed the product's value to be better communicated, adapting to the profile of today's consumer and gaining visibility both on physical store shelves and online. Now it is ready to grow.
We accompany you from the initial idea until the product is on the shelf, both in domestic and international markets.