Boss d Boss
A brand designed to conquer Africa. At CABO4, we conceived and developed not only the brand, but also the wine itself: we defined its organoleptic profile, selected the appropriate blend, and coordinated the entire production process to ensure that the result was in line with the tastes and expectations of the African market. This comprehensive approach resulted in a product with character, a premium image, and international commercial appeal.
Task
The challenge was to create a brand from scratch—naming, identity, product design, and narrative—with the perfect balance between visual aspiration and product accessibility. All adapted to the tastes, cultural codes, and commercial dynamics of the African market.
There was no brand, no label, no product profile. Just a clear opportunity: an importer in Niger looking for a powerful, competitive wine with an eye-catching image. From there, we built everything.
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Boss D Boss is now a well-established brand in several African countries, recognized for its powerful image, its balance between quality and price, and its presence in key retail outlets.
We accompany you from the initial idea to the final result. Tell us about your project and let's take the first step together.